It is not only the visual style that matters, but the emotional experience, which appeals to all senses: touch, hearing, smell, sight and memory
When in a confined space, like on board a yacht, when there is not much opportunity to change scenery or leave it, the quality of perception becomes critical. It is for this reason that multisensory design comes to the forefront: a special approach to design that interacts with people through a system of sensory connections. This design does not follow any trends, it's timeless, because it works with perception, and not fashion.
Aesthetic and practical materials
Yacht interior is both a home and a technical structure, exposed to moisture, sun and intensive operation. That's why ADJ Style uses proven, durable materials designed specifically for the harsh marine environment.
Thus, ADJ technical leather is UV, fade, salt and moisture-resistant, it is easy to clean and does not absorb dirt, maintains elasticity, does not crack over time and boasts high abrasion resistance.
This kind of materials on board a yacht are not just a style choice, but a must, ensuring comfort, hygiene and durability.
Safe and cozy shapes
Rounded shapes are more than just aesthetics. The absence of sharp edges ensures safety when pitching and rolling, a lower risk of injuries and damage in case of fall. At ADJ Style, shapes are not determined by trends, but by the logic of softness:
“As a mother, I tend to round all shapes instinctively. It’s a caring gesture coming out of a wish to protect, to soften and to hug", says Ekaterina Borovkova, founder of the ADJ Style brand.
On board a yacht rounded objects create an atmosphere of security, calmness and comfort.
Colour as a mood tool
In terms of synesthetic approach to design, colour is not a mere element of decor, but a tool that influences a person’s psycho-emotional state. Thus, the Rinascita installation presented by the ADJ in Milan, there were two main colour pallettes: deep blue as a symbol of inner strength, restoration and silence, and panna cotta, which evokes associations with purity, softness and peacefulness.
This palette is especially appropriate on board a yacht, where it's important not to overwhelm, but create a sense of inner balance and comfort, as the colours should harmonize the space.
The ADJ's colour philosophy is based on natural shades inspired by natural elements like clay, stone, milk, foliage and tree bark. These shades convey tranquility, compatibility and can easily fit into almost any interior.
Synesthetic design: the new language of luxury
The ADJ Style approach to design is based on synesthesia, i.e. perception of space with all one’s senses simultaneously. In accordance with this concept, colour has its own emotional connotations, texture evokes a desire to touch and shape speaks of care.
This is the way a new kind of luxury is created, which is not ostentatious, but experienced, internal, leaving a mark on memory.
A yacht featuring synesthetic design is not a means of transport or a status symbol, but a living space, which speaks the language of a human body, intuition and emotions.
This is exactly what ADJ Style approach to design is about, and it is way beyond fashion and trends, but deeply rooted in the context of human perception.
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