AIATA: new player on yachting market

One of the largest Turkish conglomerates, Anadolu Group, which operates successfully in absolutely different sectors of economy – from Efes beer to automotive engines production – is launching a new premium yachting brand named AIATA
December 6 2024 3 minutes to read
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AIATA shipyard

The first boat manufactured under AIATA brand will be a motor walkaround model, Wayfinder 38, with an outboard engine and numerous customization opportunities 

The brand debut with the first Wayfinder 38 unit is scheduled for boot Düsseldorf, which will take place on 18 - 26 January 2025. The design of the 38-foot (11.58 m) model, as well as all the future AIATA fleet, was entrusted to Finnish Navia Design agency, co-founded by one of the world’s top designers, Jarkko Jamsen, known as the creator of Axopar high-performance boats among others. 

AIATA Wayfinder 38
AIATA Wayfinder 38

As a result of collaboration of Scandinavian designers and a major Turkish engine manufacturer, Anadolu Motor, there appeared a walkaround model with a minimalist, but functional design and an unexpectedly spacious bow. The boat’s specifications have not been revealed yet, but the Wayfinder 38’s priorities declared by the manufacturer are performance, handling, customization opportunities and fuel efficiency. 

Anadolu Group’s own facility of 20000 sq.m located just a few kilometers from the sea in the Çayırova industrial district and years of experience in advanced production, make AIATA a truly promising newcomer. By the way, the name of the brand carries a lot of meaning, too, as 'Ay Ata' stands for a moon god, whose energy, according to Turkic mythology, is identified with the energy of water, too. 

“AIATA is not just another boat builder. The patient, thoughtful and consistent approach we have planned to the yachting industry will quickly set us apart. The main goal in this venture is to create experiences and relationships that stand the test of time,” said Bora Koçak, President of Anadolu Motor. “With the resources the Group has entrusted to AIATA and the exciting plan we have for how to deploy them, it is guaranteed that the brand will become a benchmark in yachting.” 

For direct and convenient connection with clients and partners, AIATA will open a dedicated sales office in Viaport Marina Tuzla, in the very heart of Turkey’s dynamic yachting community. 

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