Nautor Swan to merge with Sanlorenzo Group

Italian Sanlorenzo Group has signed an agreement to buy Finnish Nautor Swan and all its subsidiaries
August 5 2024 • by Olga Selezneva 3 minutes to read
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ClubSwan racing

Since 1 August 2024 Sanlorenzo will become the owner of 60% of Nautor Swan Group shares, while the acquisition of all 100% of shares is scheduled for April 2028

The four-year period will allow for a gradual integration of the two brands a gradual integration of the two brands, finally creating the largest player in the high-end nautical segment with a focusing on product excellence, production processes and the sales network. 

Founded in 1966, Nautor Swan shipyard is one of the leaders of iconic sailing yachts prodicton, both racing and cruising. Apart from building the yachts, the subsidiary companies that are part of Nautor Swan Group, are responsible for a comprehensive range of services. All in all, there are 13 companies across seven countries, including Nautor Swan Charter and Brokerage; Nautor Swan Global Service operating all over the world; a “virtual yacht club” named ClubSwan Racing, which is a sport division in charge of races for Swan owners.  

ClubSwan racing
ClubSwan racing

Sanlorenzo Group is one of the largest players in the market of motor yachts and superyachts not only in Italy, but worldwide. Sanlorenzo is developing rapidly, building up its sales and working with the most innovative technologies. 

Sanlorenzo yachts
Sanlorenzo yachts

“I have dedicated 26 years, together with a skilled and professional team, to developing and transforming this already famous and iconic shipyard into an international brand recognized for quality, elegance, and reliability, the key elements at Nautor Swan’s core. This includes four product lines, services operating worldwide, and the regattas and sport management, as well as the establishment of ClubSwan, a virtual yacht club that has created a vast community, unique for a brand. Today, my goal is to propel forwards a brand that is so beloved and respected and ensure its longevity by entrusting it to one of the world’s leading nautical groups, led by Massimo Perotti, one of the most brilliant entrepreneurs in the marine industry,” said Leonardo Ferragamo, Nautor Group President.  

Leonardo Ferragamo, Nautor Swan Group President
Leonardo Ferragamo, Nautor Swan Group President

Massimo Perotti, President and CEO Sanlorenzo Group added “Signing this agreement represents another milestone for our strategy. During the past months, together with Leonardo Ferragamo and Nautor Swan Management, a solid industrial plan, in terms of product development and synergies related to production, technologies, commercial and economies of scale. We are talking about a niche brand, ultra-exclusive, whose philosophy is aligned with the one we have in Sanlorenzo”.

Massimo Perotti, Sanlorenzo Group President and CEO
Massimo Perotti, Sanlorenzo Group President and CEO

The main production site for sailing yachts will remain in Pietarsaari, in Finnish Ostrobothnia region. Leonardo Ferragamo will retain the office of Nautor Swan President, while Massimo Perotti will be the CEO of the entire group. 

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Olga Selezneva
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Olga Selezneva
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